CAYENNEDESIGN WORK FILE: 055/017
Re-branding the company from a Management Consultancy firm to an IT consultancy.
Gimlet’s original focus of business was providing change and process management consultancy. With the development of computer software, the company developed into producing bespoke software using Microsoft and IBM technologies.
Gimlet require a redesign of their existing corporate brand identity to reflect this new focus of their business.
The rebrand included:
- Corporate literature
- Product brochures
- Direct Mailers
- Case studies